There’s a lot of talk about “functional” design, but it’s a word that gets used loosely.
Sometimes it means technical. Sometimes it means minimal. Sometimes it just means black.

For us, function has never been about aesthetics or trends — it’s about how something feels once you stop thinking about it. The moment a bag stops demanding your attention and starts quietly supporting your day, that’s when it’s doing its job.

This way of thinking comes from our movement-first design approach — designing bags around real bodies, real movement, and real life, rather than outfits or occasions.

Function isn’t something you notice straight away

The most functional things are often invisible once they’re working properly.

A bag that sits comfortably, doesn’t swing, doesn’t dig in, and doesn’t need adjusting every few minutes becomes part of you. You stop managing it. You forget it’s there. And that’s not accidental — it’s the result of quiet, considered design.

When design starts with outfits, function becomes secondary

Bags designed to be styled first often look beautiful in stillness. But life isn’t still.

Walking, bending, carrying a child, navigating crowds, standing for long periods — these moments quickly reveal whether something has been designed for movement or simply for appearance. A functional bag shouldn’t feel like another thing you’re responsible for.

What functional design actually asks for

For us, function lives in details that don’t shout:

• Hands-free wear that genuinely frees your hands

• Weight that’s balanced, not just light

• Straps that adapt to different bodies and ways of moving

• Pockets placed where your hands naturally go

• Shapes that sit with you, not against you

Individually, these choices seem small. Together, they completely change how a bag feels over a whole day.

Function only makes sense in real life

Function can’t be fully tested in a studio.

It’s tested at festivals, on long walks, during everyday errands, and across changing seasons of life. A truly functional bag isn’t designed for one version of you — it’s designed to adapt as life does.

Choosing function is choosing ease

Function isn’t about sacrificing beauty.
It’s about choosing ease, longevity, and design that supports rather than distracts.

When a bag works properly, it gives something back — freedom, comfort, and the ability to move through the world without friction.

That’s always been the point.

We talk more about this movement-first approach and why we design bags for real life here.

Why we design bags for movement, not outfits